MAKING SALES BUT NOT PROFIT?

THIS IS FOR YOU.

More Dream Clients.

Q: How do I build a sales funnel that is actually profitable, not just high-converting?

Most funnels optimize for conversion rate but ignore unit economics. At Cheahseed, we offer funnels with financial modelling: projected customer acquisition cost (CAC), lifetime value (LTV), break-even point, and contribution margin. A funnel that converts at 15% but has unsustainable CAC will bankrupt a business faster than a slower funnel with healthy margins.

More Profit.

Less Guesswork.

High-converting funnels, designed around your numbers.

"Helped turn around a pet food company from losses to profits - highly recommend Corinna for strategy and finance-driven projects."

— Vivien Koh, Founder & Managing Director, VK Transformation

"Helped turn around a pet food company from losses to profits - highly recommend Corinna for strategy and finance-driven projects."

— Vivien Koh, Founder & Managing Director, VK Transformation

The Problem With Most Funnels

They Look Good But They Don't Convert.

Beautiful pages mean nothing if your cost per acquisition is eating your margins alive. You need someone who understands unit economics, not just design.

No Financial Accountability

Your designer delivers a funnel. You drive traffic. Then crickets. Where's the ROI? What's your actual customer lifetime value? Most designers can't tell you.

You're Flying Blind

Without proper tracking, financial modeling, and performance metrics tied to business outcomes, you're gambling with your ad spend. That's not a strategy - it's hope.

What Makes Our Approach Different

We don't just design funnels. We build profit systems, so you know exactly what's working, what's broken, and what to fix first.

Financial Modeling Before Launch

Every funnel we build includes projected CAC, LTV, break-even analysis, and cash flow impact. You’ll know if it’s profitable before you spend a dollar on ads.

Conversion + Margin Optimization

We optimize for profit, not just conversion rate. A 10% conversion rate means nothing if your margins can’t support the fulfillment cost.

Real-Time Financial Dashboards

Track every metric that matters. Revenue per lead, contribution margin, payback period, actual ROI tied to your P&L.

Strategic Funnel Architecture

Application funnels, course funnels, eCommerce funnels, webinar funnels - built with cash flow timing and offer economics in mind.

"Built a conversion-focused landing page and quiz for my clinic - responsive, on time, and I'd recommend Corinna without hesitation."

— Lian Yun-Perng, Founder & Chartered Physiotherapist, Ace Physiotherapy

Funnels That Deliver Measurable ROI

Smartly designed funnels that turn clicks into profits.

High-Ticket Course Funnel

Clear course promise upfront. Reduces unqualified leads.
Step-by-step breakdown of course benefits. Avoids confusion → boosts close rate.
Strong FAQ section. Fewer “I need to think about it” calls.

Profit-Optimized Ecommerce Funnel

Hero section that focuses on one clear offer. Less confusion → boosts add-to-cart rate.
Conversion-focused product layout. Clean visuals and value-driven copy.
Optimized product storytelling. People feel good buying - not pressured.

Authority-Building Book Funnel

Clear book benefits + quick credibility. Buyers trust the author immediately.
Strategic order bump design. Increases average order value.
Simple, distraction-free checkout flow. Improves purchase completion.

Client Acquisition Landing System

Powerful headline + sub-headline combo. People “get it” instantly.
Clear visual hierarchy. No overwhelm, just clarity.
Proof, testimonials, and authority cues. Placed at the right intervals.

What Happens After You Book

Our simple 3-step process

01

Book Free 30-min Call

We learn about your business, current funnel, and goals. No pressure - just an honest look at whether we're the right fit.

02

We Audit Your Funnel

We analyze your funnel and profit gaps. You'll know exactly what's working, what's leaking money, and what to fix first.

03

You Get An Action Plan

Your personalized funnel and financial strategy. Every dollar you spend has a clear path to profit.

"Delivered a bilingual landing page with payment, SEO, and affiliate integration in 3 days - even accommodating a full redesign midway. Truly went above and beyond."

— Fatyhah Sulaiman, Business Owner, The Qurban Project

Why I’m Not Your Typical Funnel Designer

Corinna Cheah

Funnel Strategist & Fractional CFO | BCom (Accounting & Finance) | 25+ Years in Investment Banking & Equity Research | Certified Funnel Designer

I didn't set out to become a funnel strategist and fractional CFO.

After 25+ years in investment banking and equity research — including at ING Barings, RHB Research Institute, and Public Mutual Berhad — I've built financial models, analyzed companies, and advised fund managers across global markets. Meaningful work, but always at arm's length from the businesses themselves.

The shift came when I kept noticing the same gap: business owners working incredibly hard, genuinely talented, but stuck — because nobody was helping them see the full financial picture behind their marketing.

Funnel designers are great at beautiful pages. Financial analysts are great at reading numbers. Almost nobody was doing both together for small businesses.

That gap became Cheahseed.

I founded Cheahseed to help service providers and business owners build high-converting funnels backed by real financial modeling — so they know their ROI, understand their margins, and grow profitably, not just grow. Watching a business owner go from "I don't know where my money is going" to "I finally understand my numbers, and my funnel is working" — that never gets old. It is a completely different kind of satisfaction from my investment banking years, and it is the reason I show up every day.

I work fully remotely and serve clients worldwide.

Connect with me on LinkedIn →

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What Our Clients Say

"My team and I had the pleasure of working with Corinna on a Business Strategy Development project at VK Transformation, a strategic consulting & digital marketing agency. Corinna conducted a thorough financial analysis, translating fragmented financial data into clear, actionable insights that directly supported the client’s strategic decision-making. She collaborated seamlessly with our business consultants, effectively bridging business strategy with financial modelling and projections. Her ability to connect commercial objectives with financial realities added significant value to the project and strengthened the overall quality of our recommendations to the client which helped the pet fresh food company to turn around from losses to profits. A reliable and detail-oriented analyst who is a strong team player - I would highly recommend Corinna for strategy and finance-driven projects or fractional CFO."

Vivien Koh

Founder & Managing Director

As a physiotherapist, my expertise is in treating patients — not digital marketing. I needed someone who could bridge that gap without me having to explain my business from scratch every time. Corinna came in with a clear strategy: a conversion-focused landing page with a patient quiz. She also gave me tips on how to use GEO (Generative Engine Optimization) and GBP (Google Business Profile) to my advantage, so the clinic gets found whether patients are searching on Google or AI-powered platforms. In addition, Corinna helped me with copywriting as I didn't have the time. The tasks were all completed within the agreed time frame, and she was responsive throughout the entire process. I would not hesitate to recommend Corinna.

Lian Yun-Perng

Founder & Chartered Physiotherapist

"We needed a fully functional landing page, in two languages (English and Bahasa Malaysia), with payment and email integration, SEO, and an affiliate system, all within just 3 days. Not only did Corinna deliver on time, but she also accommodated a complete redesign of the page midway through the project at our request, without hesitation or complaint. What impressed us most was her professionalism, patience, and willingness to go the extra mile. Corinna was incredibly responsive, solution-oriented, and supportive throughout the entire process. She helped us far beyond what was originally expected, especially during a very tight deadline, and her expertise made what seemed impossible become achievable. Thank you so much, Corinna. We truly appreciate your dedication, flexibility, and hard work. It was a pleasure working with you, and we would highly recommend your services to anyone looking for someone reliable, talented, and committed to delivering results. May all your affairs be made easy, and may you always be blessed with good health, happiness, and success."

Fatyhah Sulaiman

Business Owner

FAQs

Q1. : I'm not confident with numbers. Will this be overwhelming?

A: Not at all. We translate your financial data into plain language and visual dashboards. Our goal is to make your business numbers feel simple and actionable, not scary.

Q2: How do I know if my business needs a funnel strategy audit?

A: If your sales are growing but profit is flat, if your funnel gets traffic but few bookings, or if you genuinely don't know your cost per client — you need an audit. We show you exactly what is working and what is silently draining your margins.

Q3: I already have a funnel. Can you improve it instead of rebuilding it?

A: Yes — this is actually our most common starting point. Most funnels look polished on the outside but are structurally costing money. We audit your existing funnel, identify the profit leaks, and optimize without rebuilding from scratch unless necessary.

Q4: How quickly will I see results?

A: Clients report clarity and focus after the very first session. Measurable funnel improvements typically show within 2–4 weeks of implementation.

Q5: Is this only for established businesses?

A: No. We work with founders from day one. In fact, building your financial model and funnel architecture early prevents the expensive mistakes that hold most businesses back in later years.

Q6: What does a fractional CFO do for a small service business?

A fractional CFO gives you senior-level financial strategy without the full-time cost. At Cheahseed, this means monthly cash flow dashboards, pricing and margin audits, and profit-and-loss reviews — all explained in plain language. You get the insight of a finance director applied directly to your funnel strategy and business decisions.

Q7: How is a funnel strategist different from a web designer or marketing agency?

A web designer focuses on aesthetics. A marketing agency focuses on traffic. A funnel strategist like Cheahseed focuses on the full profit journey: what happens from the first ad click to the actual cash in your account. We build with financial outcomes in mind — not just page views.

Q8: How do I build a sales funnel that is actually profitable, not just high-converting?

Most funnels optimize for conversion rate, but ignore unit economics. At Cheahseed, we offer funnels with financial modelling: projected customer acquisition cost (CAC), lifetime value (LTV), break-even point, and contribution margin. A funnel that converts at 15% but has unsustainable CAC will bankrupt a business faster than a slower funnel with healthy margins.

Q9: Do you offer ongoing support, or is this a one-time project?

Both options are available. We offer standalone funnel builds as well as monthly fractional CFO retainers for clients who want ongoing financial visibility and funnel optimization. All engagements start with a no-obligation 30-minute strategy call.

Q10: How much does working with Cheahseed cost?

Pricing depends on your scope — whether you need a single funnel build, an audit, or ongoing fractional CFO support. Because every business is different, we discuss this on your free 30-minute call.